A Commitment to Using Artificial Intelligence Tools in a Responsible, Ethical Way
AI Image Generation & Large Language Models are Powerful but Easily Abused Tools
While AI tools have been around for some time, they have become a fact of life over the past several years. These are powerful tools, and if used correctly, they enhance creative work and streamline processes to improve design and branding overall.
However, if used irresponsibly, they can cause displacement of jobs and livelihoods. Just as bad, these tools are currently inefficient uses of energy and resources and can worsen our communities and environment.
Because of this, it’s essential to be transparent on how these tools may be used in your project. While every project is different, this AI policy aims to set limits and safeguards to ensure that the best work is done with the smallest impact on society and your audience's privacy.
6 AI Responsibility Principles
Avoid Usage When Possible
AI should never be used as a shortcut. If there is no need to use an AI tool, it will not be used. All AI tools will be used in moderation and with careful consideration.
Use the Least Impactful Technology
AI consumes a huge amount of energy and resources that people need. Technologies will continually be vetted to use only the minimal resources necessary.
Enhance, Not Replace
AI cannot replace a writer, designer, photographer, or another creative. AI should only be used to enhance work and expand the creative result. It cannot replace the role of a person.
Check of All “Facts” Generated
AI will create facts, events, and precedents. All AI results (particularly LLMs) will be vetted and reviewed by someone with the necessary knowledge.
Never Use AI to Deceive
AI should always be transparent in its use. It will never be used to create things like quotes and testimonials. It will never be used in a way that creates spam or implies a knowledge base that does not exist.
User Privacy and Data Protection
Use AI in ways that comply with data protection regulations and prioritize user consent for data collection. Only collect data necessary for the task at hand.
AI Tools List
Adobe Image Removal
Used for image touch-ups and removing distracting elements. Not for creating deceptive visuals that misrepresent reality.
ChatGPT, Deepseek, & Gemini
Assists in content summarization, outlining, and alt text generation. Does not replace professional copywriters.
Adobe Lightroom Denoising
Reduces image noise for clearer visuals. Limited to enhancing image quality, not altering content.
Grammarly Plug-in & Desktop
Fixes grammatical errors. Not a substitute for professional writers or editors.
Adobe Fireflies (Image Generation)
Generates branding assets. Never replicates existing elements or styles to maintain originality.
Zoom Meeting Transcripts
Summarizes meetings and captures key points. Used only with participant consent for transparency.
The News on the Steets
